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RURAL MARKETING
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regional companies like Surya Foods, Wagh Bakri, and Sapat has been to enter
these markets first before making a mark in the hinterlands, thereby avoiding
competition with the national players. However, of late, many companies have
started recognizing the potential of these small-town markets and are fast moving
into this space. A company like S. Kumars, known for its premium brands such
as Reid & Taylor and Belmonte, is launching a mass brand for the Tier III and IV
towns at very reasonable rates. The Arvind Group, which is already getting 30 per
cent of its revenue from these towns, is planning to locate a ...
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