Rural Marketing, 3rd Edition by Pearson

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RURAL MARKETING

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REVIEW OF OBJECTIVES

1. Define small towns, their potential

and relevance.

Small towns in India have been defined as towns with population

of less than one million. In other words, Tier III and IV towns

are considered small towns

.

The potential of these towns lies

in their own residing population; their proximity to villages, be-

cause of which they act as hubs for the purchase of many prod-

ucts; the increasing income levels and buying power of small-

town inhabitants; as an important linkage between urban and

rural India; and their vast infrastructural opportunities, leading

to an increase in food joints, ...