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MARKETING IN SMALL TOWNS
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CHAPTER 11
285
DISCUSSION AND APPLICATION
Discussion of Concepts
1. How do you define a small town? Give three examples of
small towns in India which have seen a fast-paced progres-
sion in the last five years.
2. ‘Small towns have huge potential.’ Explain this statement
with examples.
3.
What are the characteristics of a small-town consumer?
4. Explain the strategic importance of small towns for mar-
keters of financial services with the help of the 4 As.
Application of Concepts
1. Imagine you are a marketing manager of a national level
durables company (refrigerator). Devise a comprehensive
marketing ...
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