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RURAL MARKETING
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year. The result is an increased usage and demand for electrical appliances and elec-
tronics. Availability of electricity has also led to an increase in the daily productivity
of rural households (the usage of the simplest of consumer appliances can help save
several hours a week), leading to rise in productivity of the state (see figure).
Urbanizing the Rural
The central government has been running Provision of Urban Amenities to Rural Areas
(PURA) programmes in several states since 2004. Shyama Prasad Mukherjee Rurban
Mission was also launched in 2014 to provide urban amenities in rural areas through
public ...
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