Rural Marketing, 3rd Edition by Pearson

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RURAL MARKETING

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Health

The

National Health Mission

(NHM) was launched in 2013 to enable universal ac-

cess to equitable, affordable, and quality health care services. The NHM subsumes

the National Rural Health Mission (NRHM) (discussed in Chapter 10) and National Ur-

ban Health Mission (NUHM) as sub-missions, initiated in 2013 to expand the primary

healthcare service coverage in the country. The NUHM covers slum dwellers and other

marginalized groups of all cities/towns with a population of more than 50,000, while the

towns below 50,000 population are already covered under the NRHM.

Reproductive and Child Health (RCH): ...