302
>
RURAL MARKETING
<
As exemplified by the opening vignette, even high-end technologies like 3G have a lot of
scope and are being successfully implemented in rural areas, which are fast progress-
ing. Rural India is moving from a static agrarian economy to a more vibrant and diverse
one. The time for rural India has arrived, and the future only looks better. The day is
not far when rural India will have access to all the facilities currently only seen as ap-
propriate for the upwardly mobile classes in urban areas. It is just that companies have
to look beyond the obvious and seek new opportunities for growth; and rural India will ...
Get Rural Marketing, 3rd Edition by Pearson now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
