Cases
CASE 1 BAJAJ DISCOVERS NEW OPPORTUNITIES
Even though the domestic motorcycle industry grew by 3 per cent in 2009, Bajaj automobiles registered a negative growth. India’s second-largest two-wheeler manufacturer plans to reverse the trend this year. In order to achieve this, the company will focus on redesigning its existing range of bikes and will also target the rural market, since the urban market has been registering flat growth.
Bajaj Decides to Change Gear
Bajaj Auto’s decision to exit the scooter business has triggered a wave of nostalgia evoked by Bajaj’s famous “Hamara Bajaj” campaign. Bajaj is keener on the motorcycle segment rather than scooters.
“We will exit the scooter market because we don’t see much sense in it. If we are ...
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