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Marketing of Agri-input
LEARNING OBJECTIVES
Upon completion of this chapter, you will be able to:
• Explain the concept and classification of agri-input products
• Discuss the marketing of seeds, fertilizers and pesticides
• Describe the marketing of durables such as tractors
• Analyse the marketing of farm services
The emerging market regimes offer several opportunities as well as pose many challenges for agricultural growth and development. More than 80 per cent of agricultural holdings in India are less than 2 hectares in size. How would these small and marginal farmers be integrated with the process of agricultural growth and development as a result of the integration of markets due to globalization and liberalization? How ...
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