16
Agricultural Marketing
LEARNING OBJECTIVES
Upon completion of this chapter, you will be able to:
• Understand the existing system of marketing of agricultural products
• Appreciate the need for improving the commercialization of agri-outputs
• Recognize the participation of corporate enterprises in agricultural activity
The government of Uttar Pradesh has decided in favour of the public–private–partnership (PPP) model for procurement and marketing of agricultural produce. The decision was taken in order to reduce the on-field losses and to provide alternative channels to farmers for selling their produce at the best prices, A number of marketing resource centres would be opened across the state in partnership with private players ...
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