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Marketing of Rural Industry Products
LEARNING OBJECTIVES
Upon completion of this chapter, you will be able to:
• Know the different artisan products and problems faced by artisans in marketing them
• Identify ways to improve the marketing of rural artisan products
• Understand the steps taken by the Government to promote rural tourism
The Government of India has come up with the idea of rural business hubs (RBHs) to connect rural producers and rural markets to national and international markets with the help of business houses. Being developed as an answer to China’s successful “town and village enterprises” scheme, the hubs would aim at promoting agriculture and allied activities as growth engines for rural development and rural ...
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