Ruthless Consistency: How Committed Leaders Execute Strategy, Implement Change, and Build Organizations That Win

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YOU’RE NOT A MANAGER; YOU’RE A COACH

You don’t build a business. You build people, and then people build the business.

—Zig Ziglar

 

THERE’S A CRITICAL DISTINCTION between being a manager and being a coach. Coaches take responsibility for the performance of their team and each team member. Coaches view their role as helping team members perform at their best, helping them learn, improve, and grow.

Coaches are proactive; they take initiative. They’re constantly experimenting, trying different approaches to see what works and what doesn’t. “What buttons do I need to push?” “What levers do I need to pull?” “What do I need to do so my people can and will perform at their best?”

Rarely will the coach of a team sport talk to individual ...