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SECOND PRINCIPLE

What You Do Is Not as Important as What Your People Experience

If you think you’re leading, but no one is following, then you’re only taking a walk.

—John Maxwell

“I CAN’T BELIEVE IT!” The CEO was visibly upset. “How can our employees rate us so poorly?” The employee survey results had come back, and the ratings for “Communications” were not good. Items such as “Upper management communicates the company vision and strategy” and “Upper management updates us on company performance” scored especially low. “We’ve had meetings, we started a newsletter . . . we’ve told them!”

I wasn’t surprised. I’d seen this movie many times. Leader thinks he does a good job communicating. Employees think otherwise. Leader concludes that ...

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