7. The Internet’s Third Wave: The Cloudification of Business

In the previous chapter we asserted that global business is poised to experience a surge of technology innovation that will alter the way machines and people work together. The trend is what we’re calling the “cloudification of business,” which brings together intelligent, interconnected machines with the power of Big Data analytics and compelling user experiences. However, realizing the cloud’s full potential will require organizations to revisit how they interact with customers and drive changes across core parts of their organizations.

What is cloudification? We believe this will be the third wave of the Internet revolution in which products and services are being put on the cloud ...

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