Customer

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There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

—Sam Walton, Walmart founder

Get closer than ever to your customer.

—Steve Jobs

Abstract

Customers are the ultimate economic buyer of every solution. In a globally competitive world, Customers—whether or internal or external—are increasingly demanding. They have choices. They want more value and they want it quickly. They expect solutions to work well and to solve their current needs. They also expect their solution providers to continuously improve the quality of their products and services. ...

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