18

The Guiding Coalition

“A strong guiding coalition is always needed. One with the right composition, level of trust, and shared objective.”

—John P. Kotter

Introduction

Once the rationale for a significant change to a new way of working becomes obvious, the difficult work begins. In Leading Change, Kotter discusses eight stages of guiding organizational transformation and what it takes to make that transformation stick. As Kotter notes: “In a rapidly moving world, individuals and weak committees rarely have all the information needed to make good non-routine decisions. Nor do they seem to have the credibility or the time required to convince others to make the personal sacrifices called for in implementing changes. Only teams with the right ...

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