Safeguarding Intangible Assets

Book description

Safeguarding Intangible Assets provides strategies for preserving and enhancing a company’s intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization’s value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. Safeguarding Intangible Assets provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. The book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs.

  • Offers step-by-step guidelines and best practices for establishing and maintaining an intangible asset protection program
  • Provides intangible asset risk management strategies that preserve the company’s value, revenue, and competitive advantages
  • Shows how to collaboratively build a company culture that anticipates and recognizes intangible asset risks in everyday transactions and operations
  • Strengthens the interface with other departments’ security practices, including IT, management, legal, accounting, finance, and risk management

Table of contents

  1. Cover image
  2. Title page
  3. Copyright
  4. About the Author
  5. Acknowledgments
  6. Introduction
    1. How It All Began
    2. Emergence and Integration of Intangible Assets
    3. My Purpose for Writing This Book
    4. Homegrown Intangible Assets
    5. Value and Functionality of Intangible Assets Can Fluctuate
    6. Intangible Assets: Tested, Practical, and Valuable
    7. Using This Book
    8. Reference
  7. Chapter 1. Intangible Assets
    1. Moneyball and Intangible Assets
    2. Intangible Assets: The Unseen, Underused, and Undervalued Elephant in The Room
    3. Intangible Assets Require Regular Management and Monitoring
    4. Intangible Assets are Not Theoretical Musings Only to be Embraced in University Lecture Halls
    5. Relevant and Forward-Looking Model
    6. Global Business Perspective
    7. Reluctance, Hesitancy, and Indifference
    8. Multitasking, Time-Constrained Readers
    9. References
  8. Chapter 2. Managing Intangible Assets
    1. The Impetus for Producing Genuine Value
    2. Have You Ever Thought About It This Way?
    3. Economist Intelligence Unit Survey
    4. Dr. Deming and “All Things Management”
    5. Strategic Planning and Intangible Assets
    6. Strategic and Collaborative Business Decisions
    7. Unlocking Managerial Mysteries to Intangible Assets
    8. Intangible Asset “Tipping Point”
    9. Intangible Assets: The Hand in Front of Our Faces
    10. Intangible Asset and Intellectual Property Values Are Not Static
    11. Ten Facts Management Teams Absolutely Need to Remember
    12. Make Intangible Assets Part of the Business Management Lexicon
    13. Achieving A More Intangible Asset–Conscious Business Community
    14. References
  9. Chapter 3. Intangible Assets Business Transaction Due Diligence
    1. A New Look at Due Diligence: Focus on Intangible Assets
    2. Business Transaction Due Diligence
    3. The Primary Objective
    4. Acquiring the Real Picture of A Company’s Financial Health
    5. Highly Proactive Approach to Due Diligence
    6. Benefits of An Intangible Asset Strategist
    7. Costly, Time-Consuming, and Sometimes Irreversible Risks, Challenges, and Disputes
    8. Intangible Asset Strategist Risk Officers
    9. Unwarranted Sense of Urgency Should Not Dominate Intangible Asset Strategists’ Due Diligence Methodologies
    10. Pre- and Post-Transaction Due Diligence and Asset Monitoring Are Essential to Success
    11. Responsibilities for any Due Diligence Team
    12. References
  10. Chapter 4. New Dimensions for Company Management
    1. Safeguarding Intangible Assets Throughout Their Life Cycles
    2. Safeguarding Intangible Assets
    3. Prosecuting Intangible Asset Losses
    4. Information Security and Information Asset Protection
    5. New Product Launches and Due Diligence
    6. Systemic Risks: Intellectual Property and Intangible Assets
    7. References
  11. Chapter 5. Company Culture
    1. Investing in Company Culture Building
    2. Cultivating A Positive Company Culture
    3. Creating A Company Culture: A Necessity, Not A Luxury
    4. Company Cultures: Their Future Must Accommodate Intangible Assets
    5. Company Culture Due Diligence
    6. Company Reputation and Financial Performance
    7. Performance-Based Company Culture
    8. A High-Performance Company Culture Is A Valuable Intangible Asset
    9. References
  12. Chapter 6. Reputation Risks and Their Management
    1. Categories of Reputation Risk
    2. Reputation Risks Are A Separate Category of Risk
    3. Employment Contractual Safeguards Can Mitigate Reputation Risk
    4. Determinants of Reputation Risks
    5. Managing A Company’s Reputation Risks Starts by Recognizing Reputation Is An Intangible Asset
    6. Seldom Can Company Reputation be Manufactured
    7. The Role of Company Chief Security Officers
    8. Reputation Risk-Intelligent Company Culture and Organizational Resilience
    9. Reputation Risks Are A Fiduciary Responsibility
    10. Building A Strong Business Case for Reputation Risk Management
    11. Factors Contributing to Reputation Risks
    12. What the Public Is Saying
    13. Reputation Risks: The Most Difficult Risk Type for Companies to Manage
    14. There Are no Magic Solutions to Manage Reputation Risk
    15. Communicating Risk and Clarifying A Company’s Appetite for Risk
    16. References
  13. Chapter 7. Distinguishing Intellectual Property and Intangible Assets
    1. Patents Are Intangible Assets Suitable for Framing
    2. Patent-Only Strategy
    3. Deterrence
    4. The Shortest and Least Expensive Path to Success Is Infringement
    5. What Is Your IP Position?
    6. An Analogy
    7. Getting An Invention Business Ready
    8. Trade Secrets Start Life as Intellectual Capital
    9. McAfee’s IP Theft Report
    10. Nine Reasons for Implementing Intangible Asset Safeguards
    11. Intellectual Property
    12. Islamic Law and Intellectual Property
    13. References
    14. Further Reading
  14. Chapter 8. Intangible Asset Training
    1. Introduction
    2. Define Intangible Assets in Business Contexts
    3. Special Categories of Intangible Assets
    4. Remain within Comfort Zones
    5. Intangible Asset Training Venues: It’s Not Always Easy
    6. Training Challenges
    7. Ideas Are Intangible Assets
    8. Intangible Asset Training to Exploit Risk Taking
    9. Intangible Asset Training Is Not Merely Theoretical
    10. Training Designed to Develop Internal Intangible Asset Strategists
    11. Training Outcomes
    12. Stone v. Ritter Has Made Operational Familiarity with Intangible Assets A Fiduciary Responsibility
    13. Intangible Asset Training Is Not An Impediment to Company Productivity
    14. Global Paradigm Shift
    15. Key Objective to Intangible Asset Training for Management Teams
    16. Reputation Risk Influences Management Teams to be More Receptive to Intangible Asset Training
    17. It Is Important That Intangible Asset Training Includes Company’s Higher Echelons
    18. Challenges Remain to Intangible Asset Training Receptivity
    19. Operational Familiarity of Intangible Assets Produces Multipliers
    20. References
  15. Chapter 9. Measuring Performance of Intangible Assets
    1. Operational Familiarity with Intangible Assets
    2. Why Is More Balance Necessary?
    3. Example: Measuring the Intangible Assets Delivered by IT Security
    4. Measuring the Correct Intangible Asset Value Streams
    5. Creating Value from Intangible Assets
    6. Measuring Performance and Value of Intangible Assets
    7. References
  16. Chapter 10. Insider Risks and Threats to Intangible Assets
    1. The 20-60-20 Rule
    2. Implications of Insider Research
    3. Employee Allegiance: More Challenges to Safeguarding Intangible Assets
    4. The New Insider Threat
    5. Protecting Intangible Assets from the Insider Threat
    6. Insiders: They Can Change from Date of Hire
    7. Threats to Intangible Assets from Insiders
    8. “Houston, We’ve Got a Problem!”: Unsecured Economies
    9. Office of National Counterintelligence Executive
    10. References
  17. Chapter 11. Intangible Asset Strategist and Risk Specialist
    1. Ascendance of Intangible Assets
    2. All Things Intangible: Starbucks
    3. All Things Intangible: Yahoo!
    4. Intangible Asset Strategists and Risk Specialists Need to Work in Unison
    5. Intangible Asset Oversight and Management
    6. The Convention of Pursuing Patent-Only Strategies
    7. References
  18. Chapter 12. Intangible Assets in 2014 and Beyond: Where Businesses Must Be
    1. Recognizing How and Where Intangible Assets “Fit”
    2. Designing A Sturdy and Malleable Plan to Engage Intangible Assets
    3. Example Why Intangible Asset Training Is Important
    4. There Are Intangible Asset “Rembrandt’s” in Most Every Company’s Attic That Can Become Profit Centers
    5. Building Intangible Asset Sand Castles
    6. This All Can Occur Quite Simply
    7. References
    8. Further Reading
  19. Index

Product information

  • Title: Safeguarding Intangible Assets
  • Author(s): Michael D. Moberly
  • Release date: July 2014
  • Publisher(s): Butterworth-Heinemann
  • ISBN: 9780128006023