Company Culture
Investing in company culture is an investment in a company’s intangible assets. Investing in building and nurturing a company’s culture is one of the wisest, most prudent investments any business leader or management team can make. Financially, company culture is a relatively low-cost investment with a high probability of economic and competitive-advantage returns. A company’s culture is somewhat akin to a garden—that is, a culture will develop whether or not business leaders or management teams put forth the time and effort to actually design it. So, like a garden, if a company’s culture is ignored or neglected—that is, absent regular management, oversight, and nurturing—it will likely grow not as intended or preferred, ...
Get Safeguarding Intangible Assets now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
