Chapter 8

Intangible Asset Training

For companies that wish to remain operationally effective and profitable with respect to the development, utilization, and exploitation of their intangible assets, asset strategy and asset risk management must function in unison. Several court decisions related to intangible assets are discussed in this chapter. Company management teams and boards who are dismissive of any implementation considerations would be doing so at their financial and professional peril. It is an economic reality that a growing percentage of most company’s value and global sources of revenue lie in or directly evolve from intangible assets.

Keywords

operational familiarity with intangible assets; intangible asset awareness training; intangible ...

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