Chapter 11

Intangible Asset Strategist and Risk Specialist

This chapter discusses how in today’s increasingly competitive business transaction environment, absent an effective intangible asset strategy and risk avoidance, asset value can rapidly “go to zero.” Intangible asset strategists and risk specialists can produce significant benefits to companies by providing greater predictability to business transaction outcomes, projected returns, and exit strategies when intangibles are in play, by addressing their stability, defensibility, and value sustainability; conducting assessments and due diligence to identify and unravel the contributions of intangible assets; reduce the probability that project or transaction momentum will be stifled by recognizing ...

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