Intangible Assets in 2014 and Beyond
Where Businesses Must Be
Recognizing how and strategizing about where and when intangible assets fit in every company’s strategic business planning for 2014 and beyond is a resolution that will all but guarantee favorable outcomes and returns. An essential starting point is achieving management team consensus, intellectually and operationally, that steadily rising percentages (>80%) of most companies’ value, sources of revenue, and building blocks for near-term and sustainable profitability and growth lie in or evolve directly from intangible assets.
Keywords
intangible asset plans; keeping company intangible assets engaged; intangible asset value; elevating company value; producing sources of revenue ...
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