4 Using Data Properly: Avoiding Garbage In, Garbage Out

There are three kinds of lies: Lies, Damned Lies and Statistics.

Mark Twain

The quote from Mark Twain was his way of saying that even back in the 19th century when we did not have computers to amass statistics, that man was still using numbers as a method to support weak arguments, to rationalize what you wanted, or to blind the masses with irrelevant numbers to prove a point.

Fast forward to the 21st century and Mark Twain would not recognize our information-rich society. But he might recognize some of the same tactics.

Modern technology has provided our profession with more data than we could have dreamed of in our wildest imaginations just 30 years ago. The amount of information that ...

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