1Developmental SalesCoaching—Boss to Coach
Organizations today must adjust to change with more speed and insight than ever before. As a sales manager, you are on the front line of that change. You are close to external and internal customers. You make the inside-outside connection. You are in the field near customers. You are on the inside track. You are the link between executive management and the sales force. Your sales coaching is the lifeline for your sales team.
Sales coaching is a process, but more than that, it is a way of life. It is visceral—a gut-level feeling that helps determine how you work with your salespeople and how your managers work with you. It is a commitment among professionals to support one another so that they can be ...
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