8Developmental SalesCoaching—Sales Meetingsand Coaching Your Team
There are two ways to coach your salespeople—one-on-one and as a team. Up to this point, we have focused on one-on-one sales coaching. As powerful as one-on-one coaching sessions are, there is one thing they can't do: they can't help you build your team. To build a team, the team must be together.
Sales meetings are the perfect setting for coaching your salespeople as a team and encouraging them to coach one another. You need your salespeople to function as a team to build a commitment to the common goal that exceeds their own interests and to collaborate when jobs are interrelated.
As powerful as one-on-one coaching sessions are, they can't help you build your team.
As powerful ...
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