Chapter 2How Sales Engagement Solves Seven Major Business Pain Points
The days of old-school communications have passed. In their stead, we have new modern sales communications that are data-driven, personalized, relevant, omnichannel, sequenced, and fully optimized for today’s sophisticated buyer.
Fear of missing out (FOMO) is not for closers. It’s for those who don’t take advantage of modern Sales Engagement best practices.
Sales Engagement enriches the buyer journey, however complex it might become. At the same time, it also enables sellers to do more than they ever thought possible: You can hit quota with ease, achieve predictable revenue in your org, and even attend your kid’s ballet recital without missing your number. Sound too good to be true?
Not so fast. Don’t be the person who called e-mail a fad. Don’t be Burt Reynolds when he passed on the James Bond role (true story). Don’t be HBO when they passed on Mad Men. Instead, stay with us and learn how Sales Engagement squarely solves your seven major business pain points.
Seven Major Business Pain Points Solved by Sales Engagement
- Not optimizing for how the modern buyer likes to buy (generational, always-on, omnichannel, etc.)
- Lack of Revenue Efficiency (doing more with less) with a growth- focused team
- The manual nature of sales and why reps have so little time to sell
- Lack of consistent, repeatable, data-driven processes
- Improving new hire time to value
- Lack of data to drive business decisions
- Tech stack troubles ...
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