Skip to Content
Sales EQ
book

Sales EQ

by Jeb Blount
March 2017
Beginner to intermediate
320 pages
6h 54m
English
Wiley
Content preview from Sales EQ

8Empathy

Truth is, I'll never know all there is to know about you, just as you will never know all there is to know about me. Humans are by nature too complicated to be understood fully. So, we can choose either to approach our fellow human beings with suspicion or to approach them with an open mind, a dash of optimism and a great deal of candor.

—Tom Hanks

“When young couples come into our store to shop for engagement rings, it is a joyous occasion—part of their journey together. It also has the potential to become a stressful and embarrassing experience for the young bachelor,” explains Shell, an ultra-high-performing sales professional in the high-end jewelry market.

“The bride-to-be has a fantasy. In it she sees herself showing off a massive ring to friends gathered around her in awe. The young man is desperately trying to give her that dream and avoid having to admit that he can't afford the ring.”

Shell points to the massive diamond on her finger. “The girl almost always gravitates to the $20,000 diamond. The guy's face turns white. You can feel his stress. It's awful because he's between a rock and a hard place—a no-win situation.”

Shell has developed a huge referral clientele because she's empathetic and does the right thing for her customers.

When working with couples, she tunes in to their emotions. She's aware that if the guy is pushed into a corner, there is a high probability that he'll “need to go home and think about it” and she'll never see him again.

Ultra-high ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

New Sales. Simplified.

New Sales. Simplified.

MIKE WEINBERG, S. Anthony Iannarino
SPIN Selling

SPIN Selling

Neil Rackham
Sales Force Management, 13th Edition

Sales Force Management, 13th Edition

Mark W. Johnston, Greg W. Marshall

Publisher Resources

ISBN: 9781119312574Purchase book