The Heart of Sales
When talking about sales today, statistics often dominate the conversation: quotas, number of leads in the pipeline, conversion rates, monthly recurring revenue, and opportunity-to-win ratios, just to name a few.
All those things are critical, without a doubt. But they don’t even come close to the real foundation for the timeless skill of selling. I know about this from personal experience.
Decades ago, I went on my first sales call. I was nine years old.
We lived in Lebanon at the time, and the country was in the midst of a civil war. Jobs were scarce, but my dad sold insurance solutions door-to-door. Somehow my parents always ...
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