Learn the Art of Collaborative Selling

When we’re involved in complex deals, we’re not the only ones who need to talk about our products and solutions in a compelling manner. The process of landing large, complex enterprise deals almost always involves a team of colleagues to help explain the solution and, perhaps, show the prospect the depth of support they can expect when working with us.

Sounds simple, but it’s not easy to implement.

I admit I’m a bit of a control freak in my sales process. However, I quickly learned that I cannot, in fact, do everything myself. On the other hand, I’m simply not wired to let everything go and adopt a “whatever” ...

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