Analyze the Sales Process

Whether you land a deal or lose it, it’s tempting to quickly move forward to onboard the account or pursue other opportunities.

But, I encourage you to hit pause and gather some specific feedback about the experience (positive or negative) that you can use to improve your future sales process. It takes effort to gather the right input, but it can help you grow as a salesperson. By identifying some critical issues to either intentionally repeat or avoid, you’ll win more deals and stay ahead of the game. Knowledge is power!

Let’s get the worst-case scenario out of the way first.


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