CHAPTER 2
The Key Concepts in Sales Ethics
Any sale involves multiple levels of achievement so you would have to parse the motives of both seller and purchaser, to arrive at a confirmation of happiness for either party.
Why Read This Chapter?
This chapter will first establish the key concepts of Sales Ethics that help you to fully understand and then implement the techniques of negotiation. These definitions will help you to reflect on your work, and will provide you with examples and suggestions to improve your efficiency. The discussion covers the following:
• Skills and abilities
• The product-service system or offer system
• The concept of value
• Sales
• Externalities and information asymmetries ...
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