CHAPTER 3
The Economic Theories Underlying Sales Ethics
Virtue is a habit, a practice and you get to be the kind of person you want to be by trying to act that way, by really focusing on behavior.
Why Read This Chapter?
We are going to discover the theories that will rehabilitate the role of ethics, as we defined it at the outset of this book, within the realm of business. We will also see how the figures confirm that not only is it economically viable to be ethical but also that the results obtained will satisfy the capitalist logic of profit maximization. To this end, we will analyze the theories of Nash, Maslow, Arthur, and many others, and give examples taken from our own experience.
At the end ...
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