Sales Ethics

Conclusions

The Second Step

I am grateful to the many, many people who have helped me. I cherish the hope that by helping me they have received something in return that they would not otherwise have found.

—Lorenzo Cherubini, Gratitude

We are sitting on the grass at the Harvard campus with our computers on our laps. It’s a wonderful day in Boston and we feel happy and lucky to be here. Our period of stay is drawing to a close, but we know it’s only the beginning of the adventure that binds us to the town that led us to write this book.

Everyone we met has given us something, whether it was content, ideas, or the motivation to continue. It was difficult at times, but hard work becomes something extra special when you give shape to a project shared ...