Introduction
How to Use This Book
Everything that enables us to be truly competitive stems from the mind.
All of us are engaged in selling something to someone. It may be ideas, designs, solutions, options, or even our skills and ourselves. Whether you are an architect, an insurer, a bank clerk sitting at the counter, a new employee intervening at a meeting, a candidate at an interview, or even a mom trying to get her son to eat his vegetables you are attempting a sale. Even an account clerk, who sits eight hours a day in an office checking the books, is selling something to someone! Are you trying to convince your boss to give you a raise or your wife to let you watch a football game on TV? Like everybody, ...
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