O'Reilly logo

Sales Ethics by Alberto Aleo, Alice Alessandri

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Introduction

How to Use This Book

Everything that enables us to be truly competitive stems from the mind.

Piero Angela, A cosa serve la politica?

All of us are engaged in selling something to someone. It may be ideas, designs, solutions, options, or even our skills and ourselves. Whether you are an architect, an insurer, a bank clerk sitting at the counter, a new employee intervening at a meeting, a candidate at an interview, or even a mom trying to get her son to eat his vegetables you are attempting a sale. Even an account clerk, who sits eight hours a day in an office checking the books, is selling something to someone! Are you trying to convince your boss to give you a raise or your wife to let you watch a football game on TV? Like everybody, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required