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Sales Ethics by Alberto Aleo, Alice Alessandri

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Preface

The First Step

What is essential is invisible to the eye.

Antoine De Saint Exupéry, The Little Prince

By December 2011, my professional life had reached a turning point. Over the previous five years, I had changed jobs five times, working in some of the companies for just a few months before moving on in search of a “dream job” that would satisfy my aspirations at work, and possibly improve my family life as well. At that time, my overriding feeling was that in many ways this job was my last chance, if it didn’t work out on this occasion, I would have to seriously rethink my approach. I had been working as sales director for several months, and on paper, the position ticked all the right boxes: an organization with a very clear history ...

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