Preface
INTRODUCTION
The thirteenth edition of Sales Force Management carries on the tradition from previous editions, incorporating the latest research and management practices into an easy-to-read yet comprehensive learning tool.
You will notice that we continue to integrate a variety of innovative learning tools with the latest in sales management theory and practice. At the same time, we have taken great care to preserve the excellent framework and principles from editions one through twelve. In short, we have taken the best from earlier editions and added relevant, real-world student learning tools and up-to-date sales management theory and practice to create this thirteenth edition of Sales Force Management.
Still without peer, Sales ...
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