The Buyer Process
Laying the Foundation
Don’t reinvent the wheel, just realign it.
—Anthony J. D’Angelo
You need to lay a foundation on which to build the strategies needed to win new customers. The first place to start is to understand the process the buyers follow with every purchase, small or big. This is a naturally occurring series of stages; the goal is to define each of the stages to give you common ground to build upon.
The Buying Cycle
Books regarding selling and buying cycles fill the shelves of stores. They go into much more detail. (More information on cycles can also be found in the reference section at the back of this book.) ...