The Buyer Process
Laying the Foundation
Don’t reinvent the wheel, just realign it.
—Anthony J. D’Angelo
You need to lay a foundation on which to build the strategies needed to win new customers. The first place to start is to understand the process the buyers follow with every purchase, small or big. This is a naturally occurring series of stages; the goal is to define each of the stages to give you common ground to build upon.
The Buying Cycle
Books regarding selling and buying cycles fill the shelves of stores. They go into much more detail. (More information on cycles can also be found in the reference section at the back of this book.) ...
Get Sales Hunting: How to Develop New Territories and Major Accounts in Half the Time Using Trust as Your Weapon now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
