The Sales Process
Align with the Buyer
Sales is like a dance; you and the customer take the same steps. The successful salesperson is not afraid to take the lead, or step on a few toes.
To start to define the sales process, let’s start with the end in mind. Ultimately, you want the customers to use and gain value from what you sell them. However, you must win the sale the sale first. So what do you need to win a deal?