Cold Calling

It’s a Company Effort

If everyone is moving forward together, then success takes care of itself.

—Henry Ford

Do not skip this chapter.

It discusses some powerful cold calling techniques, as well as some very creative marketing ideas that you can employ to aid you in easily securing qualified appointments.

There are many schools of thought about cold calling. Some say it is a waste of time, and others say you give up all your power to the customer because you want something from them. Regardless, in most cases you will have to do some cold calling.

There are methods that promise you will never have to cold call again, but those methods ...

Get Sales Hunting: How to Develop New Territories and Major Accounts in Half the Time Using Trust as Your Weapon now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.