CHAPTER 5
You Can Manage, You Can Sell, But You Can’t Do Both at Once
People do crazy things in the name of efficiency. Just look at all the idiots driving on our busy roads while staring down at their phones. It’s insanity! The lure of multitasking is quite seductive. Requiring key employees “to do more with less” is as fashionable now as it has ever been—particularly during periods of economic contraction. Under the banner of multitasking with the mission of being as lean as possible, many companies are making the serious mistake of asking their part-time “sales manager” to both carry a personal quota/sales goal and lead/manage the sales team. That decision may not create the life-safety risk that texting while driving does, but it certainly ...
Get Sales Management. Simplified. now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
