February 2021
Intermediate to advanced
352 pages
7h 46m
English
Content preview from Sales Management That Works
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
BUILDING AND MANAGING A MULTICHANNEL APPROACH
A theme of this book is that the most important thing about a go-to-market approach is the buyer. As explained in chapter 1, buying is now a continuous and dynamic process where a prospect and an order touch multiple points in the distribution channel for most products and services. Hence, selling also means working effectively with channel partners that are influential during the buying journey and after the sale—or, to use the fashionable term, building and managing the relevant “ecosystem.” It’s not only listening to customers and providing value. Sales effectiveness requires success at the intersection ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.