FIFTEEN
Brainstorm for Sales Improvements
One of your key jobs as a sales manager is to release the full potential of each person that reports to you. As it happens, salespeople usually have an enormous reserve of potential that is seldom used and that can be released to increase sales results.
Brainstorming for sales improvements is a key job of the sales manager and one of the best ways to unleash the potential of your sales force. You should hold regular meetings with salespeople to brainstorm the solutions to specific problems facing the sales force, especially problems in dealing with difficult customers, changing competitive conditions, variations in demand for your products and services, and the daily difficulties that salespeople face ...
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