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Sales Presentations For Dummies by Julie M. Hansen

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Part I

Getting Started with Sales Presentations

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webextra When creating a sales presentation, you have a lot to keep track of, including what tools to use and when. The Cheat Sheet at www.dummies.com/cheatsheet/salespresentations has some handy checklists that you can print for each presentation that you give to ensure that you don’t forget anything important.

In this part …

check.png Understand what an effective presentation is and what you need to do to make sure your presentation is successful.

check.png Know all that goes into planning a persuasive presentation that makes a compelling case for your product or service.

check.png Identify the challenges of presenting today and turn them into opportunities.

check.png Uncover your prospect’s business challenge and the impact it’s having on his organization.

check.png Discover prospect insights ...

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