Chapter 2
Discovering What You Need to Know Before You Begin
In This Chapter
Figuring out the opportunity
Developing a persuasive presentation
Understanding where to find the information you need
Having conversations that produce insights and build rapport
Tracking your progress with a presentation plan checklist
You have an opportunity to present your product or service to a qualified prospect, which is no easy feat in today’s competitive landscape. After you finish high-fiving yourself, your team, or your dog, what’s your first order of business?
- Pulling out the standard deck and you’re ready to go.
- Diving in to PowerPoint to start cutting and pasting from previous presentations.
- Creating a presentation plan to gather all the information you need.
Whether you have 10 minutes to prepare or 10 days, the third option is the winning choice. In a competitive market, planning plays a more critical role than ever in the success of your presentation. Planning means gathering as much ...
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