In This Chapter
Figuring out the opportunity
Developing a persuasive presentation
Understanding where to find the information you need
Having conversations that produce insights and build rapport
Tracking your progress with a presentation plan checklist
You have an opportunity to present your product or service to a qualified prospect, which is no easy feat in today’s competitive landscape. After you finish high-fiving yourself, your team, or your dog, what’s your first order of business?
Whether you have 10 minutes to prepare or 10 days, the third option is the winning choice. In a competitive market, planning plays a more critical role than ever in the success of your presentation. Planning means gathering as much ...