In This Chapter
Understanding why your closing is so critical
Identifying the parts of an effective closing
Steering clear of cliché closings
Putting together the elements for a persuasive closing
Creating urgency to act with a call to action
Leaving behind slides or handouts
Professional performers strategically plan their endings to leave their audience clamoring for more in order to sell CDs, T-shirts, and future tickets. Salespeople too need to put some planning into the closing of their presentation in order to leave prospects on a high note, ready to take those next steps.
A great closing has the power to drive home your point and move your prospect to take action, whereas a weak or unclear ending can derail even the most stellar presentation. The closing is your chance to make a lasting final impression on your ...