In This Chapter
Keeping your audience’s attention during your agenda, intro, and overview
Developing and following an interactive agenda
Establishing credibility with your introduction
Creating a customer-focused overview
Since the beginning of time, or at least PowerPoint, salespeople have begun their presentations with an introduction, an agenda, and a slide, handout, or a hieroglyphic showing:
Here I refer to the corporate or company overview. Like the introduction, salespeople and customers alike dread it. Why? Because it’s as boring to give as it is to receive. Not to worry. It’s not your fault. Even Samuel L. Jackson couldn’t make the typical company overview sound interesting! Here you can find out about transforming transitional sections like your agenda, the introduction, and the overview into engaging, valuable sections ...