Sales Presentations For Dummies

Chapter 10

The Presenter’s 3 Cs: Credibility, Connection, and Confidence

In This Chapter

Grasping the importance of presence

Building credibility with your audience

Improving your audience connection

Finding and exhibiting confidence

Increasing your presence

Making a good first impression

Aperfectly targeted, well-written presentation can fall on deaf ears if you’re unable to make an impact your audience. The most effective presentations are a marriage between presentation and presenter; as the presenter, you’re the lightning rod that connects the message to your prospect. Great actors, politicians, and presenters share a quality referred to as presence, a quality that draws people in and makes them sit up and pay attention. Whether your stage is a conference room, a living room, or a computer screen, you need to have presence if you want your prospect to give your proposal the attention ...