In This Chapter
Grasping the importance of presence
Building credibility with your audience
Improving your audience connection
Finding and exhibiting confidence
Increasing your presence
Making a good first impression
Aperfectly targeted, well-written presentation can fall on deaf ears if you’re unable to make an impact your audience. The most effective presentations are a marriage between presentation and presenter; as the presenter, you’re the lightning rod that connects the message to your prospect. Great actors, politicians, and presenters share a quality referred to as presence, a quality that draws people in and makes them sit up and pay attention. Whether your stage is a conference room, a living room, or a computer screen, you need to have presence if you want your prospect to give your proposal the attention ...