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Sales Presentations For Dummies by Julie M. Hansen

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Chapter 10

The Presenter’s 3 Cs: Credibility, Connection, and Confidence

In This Chapter

arrow Grasping the importance of presence

arrow Building credibility with your audience

arrow Improving your audience connection

arrow Finding and exhibiting confidence

arrow Increasing your presence

arrow Making a good first impression

Aperfectly targeted, well-written presentation can fall on deaf ears if you’re unable to make an impact your audience. The most effective presentations are a marriage between presentation and presenter; as the presenter, you’re the lightning rod that connects the message to your prospect. Great actors, politicians, and presenters share a quality referred to as presence, a quality that draws people in and makes them sit up and pay attention. Whether your stage is a conference room, a living room, or a computer screen, you need to have presence if you want your prospect to give your proposal the attention ...

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