August 2007
Intermediate to advanced
181 pages
2h 57m
English
Content preview from Sales Scripts that Sell, Second Edition
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Understanding Culture’s Role in Selling
Different sales strategies work with clients who adhere to culturally specific criteria. Every prospect brings a set of predetermined and culturally influenced or culturally specific goals to a sales situation. Thus, selling cross-culturally requires that you become a multiculturalist, a person respectful of and engaged with others from distinctly different cultures. When selling across cultures you must pay attention to diversity, the recognition and valuing of difference encompassing such factors as age, gender, race, ethnicity, and religion. Enacting multiculturalism bridges cultural differences and problems that stand in the way of increased sales. So if you want to be the best salesperson in the world ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.