Sales Scripts that Sell, Second Edition

Cold Calls to New Customers

(Of course, if you are calling residences, you will follow your company guidelines to stay in compliance with the Do Not Call regulations.)

The “Basic” Script Hello, [Mr./Ms. Prospect]. This is [your name] from [your company]. I’m calling to introduce you to our [your product/service]. If there were a way I could help you meet your goals or objectives or even surpass them, you’d want to hear about it, wouldn’t you? Pause two seconds, but do not expect a verbal answer. What I’d like to do, [Mr./Ms. Prospect], is talk about that with you in person. Can we meet on [day], or would [another day] be better? Would [time] in the morning be good, or is another time in the afternoon better? I’m looking forward to meeting you. ...