Sales Scripts that Sell, Second Edition

Effective Discussion Openers

The “Share an Idea” Script Work to create curiosity. My special reason for wanting to meet with you is to share an idea that our clients tell us [makes them more money/cuts costs/reduces turnover]. The “Increasing” Script Share your excitement with your prospect. Does increasing [profits/morale/productivity] interest you? The “Important to Increase” Script How important is it to you to increase [profits/morale/productivity]? The “Employees Motivated” Script How important is it to you to keep your employees motivated and productive? The “Help Save” Script We’ve been helping companies like yours save time and money. Would you like to know how?

The “You’ll Appreciate” Script Say confidently: You’re really going to ...