The “Why Different?” Script
That’s interesting. Have you any ideas why [the company you are talking to] is different from most of the others in the same field you’re in?
The “Bad Experience” Script
It sounds like you’ve had a bad experience with a similar [product/service]. Would you share it with me?
The “Progress” Script
A lot of progress has been made in a very short time. Wouldn’t it make sense to base a purchase decision on today’s offering and conditions, not yesterday’s?
The “Wrong?” Script
What went wrong?
The “Like Giving Up Eating” Script
I’m sorry to hear that. I know how disappointing it is to buy ...