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Sales Scripts that Sell, Second Edition
book

Sales Scripts that Sell, Second Edition

by Ph.D. Teri Gamble, Ph.D. Michael Gamble
August 2007
Intermediate to advanced
181 pages
2h 57m
English
AMACOM
Content preview from Sales Scripts that Sell, Second Edition

“We Don’t Want to Risk Changing.”

The “Three Things That Please You” Script

I appreciate that. That’s a real nice position for your present [supplier/vendor] to be in. I wonder if you’d share with me the three things that please you most about him/her].

The prospect’s answer, in effect, describes the benefits you need to top or acknowledge. Respond in this way:

Now, what are three things you’d like to see improved?

The prospect’s answer reveals the gaps you can fill. Respond in this way:

Yes. I can see why improving [the three weaknesses mentioned] would be important to you. Lots of problems develop when [the three weaknesses] are not addressed.

The “Is Ours Better?” Script

The question is, is our [product/service] so much better that you need ...

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Publisher Resources

ISBN: 9780814474211